Purpose of the Role

This role is part of a close knit, sales focused team with an emphasis on maximising show income through the implementation of campaigns.
They work as part of the Communications and Giving Team to ensure we hit targets; maximising audiences, bringing in new visitors, maintaining high levels of earned income and gaining excellent brand recognition.

About Us

Theatr Clwyd is a cultural hub, producing world-class theatre in the hills of North Wales. Since 1976 we have been serving our communities and delivering the highest quality theatre and arts experience for the people of North Wales and beyond.

Our mission is increasingly important to us in all that we do.

To make the world a happier place, one moment at a time.

We are fortunate enough to be one of very few theatres in the UK to build sets, make costumes, paint scenery and create props inhouse. These essential theatre making skills ensure that we can push theatrical boundaries to create stunning shows from the seed of a writer’s imagination. Since 2018 this has been recognised by the theatre industry with awards from UK Theatre, The Stage and the Olivier’s.

The development of theatre makers in our community is key to sustaining Wales and the UK’s cultural sector. We have spaces for writers and companies dovetailed with technical apprenticeships and trainee directors to create a building which supports emerging creatives in developing artistic excellence.

We use our skills to underpin social transformation in our communities. We creatively address social and educational challenges such as youth justice while bridging social and economic divides. We recognise the immediate impact and long term benefits the arts can provide to aid psychological and physical wellbeing. We collaborate with Wales’ largest NHS health board and local social services to meet the challenges facing health and social care by supporting our communities.

We have a recent annual turnover of around £7m and are funded by a combination of Arts Council Wales, Flintshire County Council, box office ticket sales, commercial income and fundraising from individuals, trusts and foundations and corporate sponsorship.

Job Description

Hours: 37 hours per week
Grade: TC05
Starting Salary: £19,313
Team: Communications
Responsible to: Communications & Campaigns Manager
Responsible for: N/A
Closing Date: Wednesday 25th May 2022, 5pm

Duties and Responsibilities

General Focus:

General
• Implementation of elements of Communications campaigns, under the guidance of the line manager.
This may include (but not be limited to):
o Copywriting (e.g. direct mail, e-mail, website, social media, press releases, briefing documents)
o Print (e.g. monitoring levels, building distribution, refreshing posters)
o Collation & creation of marketing assets (e.g. images, reviews, podcasting, video, programme info)
o Distribution (e.g. cinema flyer to libraries, exit flyer)
o Database Maintenance (e.g. print, distribution locations)
o Website (e.g. ability to add content to the website)
o Press & PR (e.g. inputting press listings, meeting & greeting journalists, looking after actors at interviews)
o Social Media (e.g. ability to write and post social media content, reply to queries)
• Attending events to talk to the public about the work of the theatre and distribute marketing materials.
• Ensure continued familiarity with Theatr Clwyd's brand, segmentations and Communications & Giving Strategy.

Financial
• To collate, where required, invoices for services used

Other
• To keep abreast of new and relevant fundraising, sales, marketing, entertainment and theatrical trends.
• To attend productions, events and other Theatr Clwyd activities.
• To represent and positively promote the organisation at all levels.
• Seeking ways to promote the theatre to the widest possible audience.
• Ensuring we meet and exceed audience expectations
• Advocating the Welsh Language and ensuring the theatre adheres to Welsh Standards.
• Emergency box office cover (training will be provided)
• To support colleagues and offer a warm welcome to anyone coming into contact with the organisation.
• To perform any other duties as reasonably requested by the Communications & Giving Director.
• Ensure the websites are kept up to date and that all functionality is used to their maximum extent
• Work closely with our external digital agency on the continued development of our websites
• Find ways to improve our websites by seeking the example of market leaders across industries
• Ensure that our website drives conversions
• Under direction finding ways to augment our website with dynamic content (e.g. podcasts, video, blogs)
• Monitor Google Analytic and report regularly on the website's status

Specialised Focus:

Website
• Ensure the websites are kept up to date and that all functionality is used to their maximum extent
• Work closely with our external digital agency on the continued development of our websites
• Find ways to improve our websites by seeking the example of market leaders across industries
• Ensure that our website drives conversions
• Under direction finding ways to augment our website with dynamic content (e.g. podcasts, video, blogs)
• Monitor Google Analytic and report regularly on the website's status

E-mail
• Under direction, developing e-mail templates that maximise revenue, cross-selling and upgrade opportunities
• Ensure that system and automated e-mails are audience segment appropriate world-class
• Find ways to improve our e-mails by seeking the example of market leaders across industries
• Monitor the ROI of e-mail campaigns and suggest improvements
• Seek opportunities to develop and increase income through strategic e-mail campaigns

Social Media (PPC & Organic)
• Ensure a steady stream of dynamic, interesting, relevant content across the theatre's social media channels
• Under direction, developing content individually and in series for publication on the website
• Implement PPC campaigns across social media within set budgets.
• Monitor the ROI of PPC campaigns and suggest improvements

PPC Advertising
• Creating and implement short, medium and long-term PPC campaigns
• Monitor the ROI of PPC campaigns and suggest improvements

Show Champion: Cinema & Comedy Events
• Being an active voice in the team for their promotion, liaising with companies of the event to maximise their visit for audiences, the company and the theatre.

Person Specification

Essential

• Basic marketing experience/knowledge.
• Ability to use social media, word, excel, PowerPoint to a high level.
• Excellent written & verbal communications skills, with the ability to write interesting, brand-voiced content
• Fast-working and quick to absorb feedback and amend accordingly
• Ability to apply adaptive and lateral thinking, manage multiple tasks and work under pressure
• A commitment to excellence and a relentless drive to be the best.
• Knowledge of PPC advertising
• Knowledge of content managing website
• Knowledge of e-mail marketing
• Working knowledge of html, CSS, CMS and social media platforms

Desirable

• Ability to appreciate and speak convincingly about all genres of the arts supported by Theatr Clwyd
• Good working knowledge of box office systems
• Excellent maths skills
• Basic marketing experience
• Full, clean driving licence

Your Team

The Marketing and Communications Department at Theatr Clwyd is the central department for promoting the work of the theatre to the widest possible audience and maximising revenue from ticket sales. It promotes and develops the brand in line with the overall vision and provides the necessary research to identify and engage with our audience, both locally and nationally.